A raft of recent statistical indicators show the recession has ended--housing prices increase in many regions, job losses decline month by month, and today the government announced a shallower contraction in GDP during the second quarter. It's odds on that third quarter GDP numbers will be in the black. In short, there is not much doubt that the economy is headed back in the right direction after its serious decline.
But heading in the right direction and recovery are two very different conditions. Banks remain in a fragile state--a big part of their problem is toxic commercial real estate assets. They still need to build up reserves to take eventual losses. Consumers won't rebound into house buying and shopping mode until they work their way out of considerable debt holes. For that to begin to happen companies need to start hiring again and wages must increase for the average American. This won't be a quick process--let's hope that net employment gains begin to register by next spring.
For retailers, some economic improvement can't come fast enough with their prime Christmas season approaching. Halloween orange and black now merges into greens and reds sometime in early October. Retail sales have been improving month to month and the ICSC expects better Christmas sales than last year (let's hope so!). But no one can is particularly optimistic--expect more stocking stuffer presents than big boxes under the tree.
And retailers appear to have a particularly rocky road ahead. If savings rates restore to more traditional levels (5-10% of income), a big dent will be taken out of consumer buying in any recovery. Of course, during the last 10 years of consumer binging people not only failed to save they were actually borrowing to buy what they really couldn't afford. Retailers just can't expect spending patterns to return to pre 2008 levels. And since the economy has been so dependent on consumer spending (it had been an unsustainable 70% of GDP) how can anyone hope for a robust turnaround?
I don't think we can.

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